Digital Marketing Specialist

PLAZA FORD SALES

Currently accepting applicatons for Digital Marketing Specialist

The Digital Marketing Specialist is responsible for driving digital marketing growth, increasing dealership engagement online & managing all digital properties of our dealership. Your role is to ensure our dealership has a strong digital footprint that is prominent, positive and has the presence to increase our leads and overall website traffic.

The Role:

We’re seeking a Digital Marketing Specialist to develop & maintain online communication strategies to promote our brand, our products and local initiatives within the community. You are also responsible maintain our website, including up-to-date offers, photos and content, increase our web traffic, lead count, conversion rate & maintain our online reputation. You will create, lead & report on online marketing campaigns via the most popular digital platforms including Google, YouTube, Facebook, Instagram & third-party media such as Auto Trader, Kijiji Autos & Car Gurus.

Responsibilities:

• Develop our online presence and social media strategy to develop brand awareness.

• Manage our online reputation and social media relationships.

• Maintain stellar online visual merchandising of our products & services including photography and quality control of new and preowned

inventory.

• Define clear goals and plans for all web and social media projects.

• Meet with third-party and OEM vendors to assess the value/meet expectations.

• Expand the number of users for email, Social media and increase sessions for all dealership websites.

• Monitor and listen to users to derive customer insights for implementation in overall marketing strategy.

• Analyze campaigns and translate into recommendations for revising social media strategy, content marketing and digital advertising

campaigns.

Qualifications:

• Displays in-depth knowledge and understanding of digital media platforms including:

1) Web development (light HTML & CMS experience such as WordPress)

2) Social media platforms (Facebook, Twitter, Instagram, YouTube, etc.)

3) Digital advertising (Google, Bing, Auto Trader)

• Excellent strategic, project management and budgeting skills.

• Proven experience in creating/assessing graphic design, video, copywriting.

• Excellent communication & proven PR skills.

• Ability to adapt in a multicultural/multi-stakeholder and fast developing environment.

• Automotive background an asset.

• Google Ads Certified an asset.

• Google Analytics Certified an asset.

• Experience with Adobe Photoshop and/or Premiere Pro or similar an asset.

Please forward resume marked “Confidential” to:

Sales Manager - Plaza Ford Sales

33 Terminal Road, P.O. Box 1000, Sydney, N.S. B1P 6J4

or Email to: admin@plazafordsales.ca

Note: only short-listed applicants will be contacted and no phone calls please.

Currently accepting applications for


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Company Profile

Company Name

Plaza Ford Sales

Location

Sydney, NS

Closing Date

Oct. 31, 2019, 6 p.m.

Position Type

Full Time

Category

Skilled Trades

Company Profile

Company Name

Plaza Ford Sales

Location

Sydney, NS

Closing Date

Oct. 31, 2019, 6 p.m.

Position Type

Full Time

Category

Skilled Trades